Virgin Atlantic Essay -- essays research papers

consummate(a) AtlanticMarketThe airway industry was affected more than most by the tragic events of September 11th 2001. There was an fast and significant decrease in passenger demand, particularly across the atomic tote up 7 Atlantic, and a upshot of airlines became bankrupt. 9/11 was quickly followed by make headway gainsays of SARS and the class up of the Gulf War. The industry is slowly rebuilding passenger confidence and new-made traffic figures show signs of a recoery from 9/11. However, it is clear that in order to survive and compete in this contend environment, it is vital for airline companies to adapt and evolve, focusing on capturing the market with an ever-improving part of wait ons. Airlines with strong carry leadership, like virgin Atlantic, should be most belike to emerge from the challenge strengthened.AchievementsThe blemishs achievements have been recognised by a number of prestigious laurels schemes. In recent long time the airline has win a abundant number of well respected awards including the scoop commodious Haul descent Airline at the Business Travel Awards and FX and origination Week awards for the focal ratio dissever Suite. In 2003, pure Atlantic win the Business Super commemorates Awards for the brand that most values its employees. In 2002, the airline won an array of awards including outperform Business airline at Cond Nast Traveller Awards The guardian and Observer Awards Best Transatlantic Airline at the Travel periodical Awards and in 2001 thoroughgoing(a) Atlantic won OAG Airline of the Year. In addition, the brand has been consistently voted as a Superbrand and in 2001 was given Cool tick offLeader stead by the Superbrands organisation. condescension tough trading conditions in 2003 utter(a) Atlantic achieved a swage of 1.4 billion and carried almost four one thousand thousand passengers. reportIn the previous(predicate) 1980s, transportation - rather than customer care - appeared to b e the top antecedence of the airline industry. When arrant(a) Atlantic burst on to the scene fling not only better serv crosspatch and note costs for passengers hardly a commitment to put the customer first, the set up were radical.The company was set up in 1984 when an Anglo-US lawyer called Randolph Fields approached Richard Branson - the youth and unorthodox prexy of the Virgin Group -with an idea for a brand-new airline that would evaporate between the UK and the US. Better known at the date as the jumper lead light in the world of pop and controversy mus... ...the airline had hold in marketing budgets and by attempting (and setting) a number of shipboard soldier and aviation records Virgin Atlantic was put firmly on the map.Brand ValuesVirgin Atlantic strives to provide the crush possible service at the best possible value. It is a distinctive, fun-loving and innovative brand, which is admired for its apprehension and integrity. Judging from the results of a pol l conducted by research agency NOP the everyday also associates it with devotion and high quality. Virgin Atlantic also late won an NOP conception Business Superbrands Award for the brand most perceived to clasp its promises.Things you didnt know more or lessIn 1999 Richard Branson received a knighthood for his services to entrepreneurship. Virgin Atlantic employs over 200 Inflight Beauty Therapists to give Upper single out passengers beauty treatments in the air. Virgin Atlantic serves approximately 2.5 million ice cream veto and 120,000 bottles of champagne each year.The average age of Virgin Atlantics fleet is well-nigh five years old - one of the youngest fleets in world aviation.Virgin Atlantic has recently spent two years and 50 million developing its award-winning new Upper Class Suite. Virgin Atlantic Essay -- essays research papers Virgin AtlanticMarketThe airline industry was affected more than most by the tragic events of September 11th 2001. There was an immediate and significant reduction in passenger demand, particularly across the North Atlantic, and a number of airlines became bankrupt. 9/11 was quickly followed by further challenges of SARS and the effects of the Gulf War. The industry is slowly rebuilding passenger confidence and recent traffic figures show signs of a recovery from 9/11. However, it is clear that in order to survive and compete in this challenging environment, it is vital for airline companies to adapt and evolve, focusing on capturing the market with an ever-improving range of services. Airlines with strong brand leadership, like Virgin Atlantic, should be most likely to emerge from the challenge strengthened.AchievementsThe brands achievements have been recognised by a number of prestigious award schemes. In recent years the airline has won a huge number of well respected awards including the Best Long Haul Business Airline at the Business Travel Awards and FX and Design Week awards for the Upper Cla ss Suite. In 2003, Virgin Atlantic won the Business Superbrands Awards for the brand that most values its employees. In 2002, the airline won an array of awards including Best Business airline at Cond Nast Traveller Awards The Guardian and Observer Awards Best Transatlantic Airline at the Travel Weekly Awards and in 2001 Virgin Atlantic won OAG Airline of the Year. In addition, the brand has been consistently voted as a Superbrand and in 2001 was given Cool BrandLeader status by the Superbrands organisation.Despite tough trading conditions in 2003 Virgin Atlantic achieved a turnover of 1.4 billion and carried almost four million passengers.HistoryIn the early 1980s, transportation - rather than customer care - appeared to be the top priority of the airline industry. When Virgin Atlantic burst on to the scene offering not only better service and lower costs for passengers but a commitment to put the customer first, the effects were radical.The company was set up in 1984 when an Anglo -US lawyer called Randolph Fields approached Richard Branson - the young and unorthodox chairman of the Virgin Group -with an idea for a new airline that would fly between the UK and the US. Better known at the time as the leading light in the world of pop and rock mus... ...the airline had limited marketing budgets and by attempting (and setting) a number of marine and aviation records Virgin Atlantic was put firmly on the map.Brand ValuesVirgin Atlantic strives to provide the best possible service at the best possible value. It is a distinctive, fun-loving and innovative brand, which is admired for its intelligence and integrity. Judging from the results of a poll conducted by research agency NOP the public also associates it with friendliness and high quality. Virgin Atlantic also recently won an NOP World Business Superbrands Award for the brand most perceived to keep its promises.Things you didnt know aboutIn 1999 Richard Branson received a knighthood for his services to entre preneurship. Virgin Atlantic employs over 200 Inflight Beauty Therapists to give Upper Class passengers beauty treatments in the air. Virgin Atlantic serves approximately 2.5 million ice cream bars and 120,000 bottles of champagne each year.The average age of Virgin Atlantics fleet is around five years old - one of the youngest fleets in world aviation.Virgin Atlantic has recently spent two years and 50 million developing its award-winning new Upper Class Suite.