'Online Environment Essay\r'

'Norm each(prenominal)y, clients would affirm to call an tie in from D & angstrom unit; D and find step to the fore when the next trade show, showcase, or loose casing D & angstrom unit; D allow for be confine in attendance so customers bottom of the inning assimilate their elbow room to the venue scarcely to canvas the intersection. adept main focus t wear would have to be kept is the same topical anaesthetic, hometown telephone circuit feel.\r\nAlthough D & adenylic acid; D would be looking to expand out of the dandyer Indianapolis ara, the focus that require to be kept is the society. An online securities industry would be exceedingly skillful to the confederation and the trade beca go for the times ar changing and to a greater extent and to a greater extent customers each day are transitioning to the online marketplace by shopping in the still of their own home. D & adenosine monophosphate; D is a community lowd caper who believes in winning care of all our customer’s needs whether it is live an in person, or 2:00 AM on a Sunday night. We can solo offer this kind of service with an online presence.\r\nD &type A; D wants to be the comp whatsoever a customer can count on some(prenominal)time. Being come out of an online environment go away be a man-sized part in qualification that a reality. As a credit line, we essential ask ourselves is this a hazard that allow be successful for us? given up the figure of market that our company is tapping into, we have the big businessman to be genuinely successful. The lumber of products that we offer on with our private-enterprise(a) prices testamenting give us the competitive advantage over new(prenominal) same abject companies as even over some(prenominal)(prenominal) big companies as well.\r\nEstablishing D & vitamin A; D in an online environment a bringst competition in the same type of business pass on force us to be aware of all that is goin g on with our competition. This way, we go forth competent to compete with the bigger companies homogeneous a JCPenny or Sears and the minisculeer businesses give care D &type A; D that have been in the online environment for a bulky time. We allowinging strive to respect the flavour of our products high and be equal to find our prices low. The success of our business will lie on our quality, and providing the trump out quality products will garter us in generating income and building a larger customer base.\r\n flowing Online Competitor Assessment Being that D & world-wide axerophtholere; D is a truly slim local business; large competitors (Nordstrom. com, Macys. com, Sears. com, etc. ) offer much of a broad selection of switch bit D & deoxyadenosine monophosphate; D specializes in one specialized area of sales at extremely competitive prices and unique craftsmanship quality. some of these larger companies will hold sales that provide their swop at discou nted prices in-store and online hardly customers will non unendingly catch the â€Å"Great Deal” or headway sale. D & axerophthol; D wants to provide quality products that customers feel are always on sale.\r\nvirtuoso competitive advantage that D & adenylic acid;D will have over these companies is the headmasterity of products. A large portion of the merc holdise sold is hand-made, developed from original designs and ideas. Larger companies will most credibly get their products in bulk from over-seas distri only whenors that will mimic product of their competitors temporary hookup D & adenylic acid; D will offer quality products made right here(predicate) in the United States. D & axerophthol; D will be able to back all the hand-made sell with a ‘Made in The regular army’ tag which is something that most of the larger competitors will non be able to do.\r\nThere are some name make designers that are sold by with(predicate) D & deoxyadenosine mono phosphate; D; however, prices for that peculiar(a) merchandise will still be competitive. We meet that in that respect are customers with a demand for name brand designers no matter what the point in time whitethorn be and we want to be the provider for that segment of customers as well. Larger companies in the retail industry will often sell merchandise seasonally in regards to the specific time of year or holiday. A huge advantage that D & amp; D will have will be the might to purchase seasonal merchandise year round.\r\nFor example, if a customer precious to purchase a Christmas themed hat in July or some other customer wanted to purchase a Valentine’s Day pass on basket in October, these options would be available to them. A larger company will most likely non offer that option on their post and especially not in their store. D & D’s goal is to be able to take care of each and e very customer’s needs (and wants) to create customers for life. We know that we are not the only company in this market and we need to be aware of the disadvantages we prospect while competing against larger companies.\r\nOne large disadvantage that we will face is the distribution of our products. D & D does not have a warehouse where line of work is kept in comparison to a Sears or Macy’s. Therefore, in tell apart for us to be successful, we must be able to maintain our stock and make accredited that we keep enough on hand at all times. Another disadvantage that we face is the production of our hand-made items. Although our items do not take extremely long to make, we can run into the trouble of not having a specific item when it is needed.\r\nThis could be a major figure in the success of that particular product, but one advantage that we do have is that everyone on the sales team is able to swear out us create products if we happen to be bypass on certain items. This gives us a subtle advantage over competitors large and sma ll because in that location is no need for a middle man in our product line. alone handmade products are able to be created and ready for sale immediately. We will still be in a similar situation with our competitors when it comes to all of the name brand garments as far as merchant vessels, ordering, receiving, etc. but be able to have our custom products make and ready to sell within a part of time it would take for raptus procedures will keep us ahead and generating income. Online Marketing Suggestions & Strategies The schema for D & D will be one with attainable goals. The early objective of our system is to know where we are going and what we want to arrive at. Our first goal will be to set the descend of customers that we want to reach through our online presence.\r\nAs long as we have an idea of how many customers we press to gain through this method, we will stay focused and stay on the correct path to achieve our goal. The next step in our strategy i s to dismember the final goal numbers and turn the results into legal action plans that we can use to repeat success. For instance, if D & D sets the bottom number in a time period for customers gained through our online presence, because the goal was dissected prior and broken down; D & D knows exactly what must be through with(p) to achieve that goal.\r\nThe last step that D & D will implement in the strategy is to make sure all success is reviewed and evaluated thoroughly. All reading that we heard must be evaluated so we are making sure we are acquiring the results that we expected and wanted. One of the major tasks that we plan to implement with D & D’s online marketing efforts is to attain customers of a younger age group. typically the D & D customer base age tends from 30 †60 for women and 29 †50 for men. With the make upition of new products and the expansion to an online environment, the goal could be easily reached.\r\nAnothe r marketing strategy that D & D will use is ad the contemporary events and trade shows we will be featured in. By advertising and marketing D & D online as well as the unlike venues, customers will be informed of different things to do around the city in addition to taking some time to shop. Marketing ourselves this way will not only help our business, but it will too help our community which is helping us keep our main two focuses; Service our community and sell quality products to our customers.\r\nSearch Engine Considerations & Optimization Strategies Taking into consideration that there has been a lot of cross-border selling, there is a growth that is occurrent with attend marketers. This growth causes web invests to be optimized for visitors from different regions and heathenish backgrounds. There are constant attempts to develop proficiencys that deplume visitors through inquisition engines and inquisition ads. One technique that D & D will be able to do is use country specific domain names, and possibly change spelling variations (i. e. people of color v. colour).\r\nD & D will in like manner use key words in other languages, which will target search engines such(prenominal) as Google AdWords and give us more search result hits. Expanding our name in search engines will be an excellent way to open the door to us being implant by more people who are curious for similar items. Encouraging our customers to post regular reviews of our business on a variety of local search sites will not only let latent customers know we do a good job, but it will increase the number of search hits we intoxicate. The more reviews we run across, the reviews will appear high within search results.\r\nThe approach in any case will make it more likely for the next probable customer hard-hitting for a store like D & D to possibly contact our business found on the culture they are receiving in the search results. A strategy such as th is will reform the amount of search hits simply by choosing the words we want to be associated with our business and as long as we are doing a great job for our customers, a large portion of those words will be positive. Social Media Integration D & D is a small business that could benefit very well from using affable media.\r\nThe majority of D & D’s name being spread around the community is by word of mouth; however being well known in a small community can only take you so far. consolidation a social media site like Facebook would be a wonderful prospect to pull ahead the business and inform potential customers nigh the site as well as allowing current customers to bring up a friend to the page and even comment. Integrating Facebook with the site will allow customers in a matter of seconds to â€Å"like” the D & D Facebook page and there will also be a link to sink in to directly go to the D & D web site.\r\nThe potential comments left on the page could end up helping D & D by possibly providing suggestions that D & D could use to improve the overall customer experience. Along with Facebook, cheep can also be utilized in the social media are by â€Å"tweeting” pictures of merchandise as well as updating customers with current information regarding products and shows. For customers who are always on the go, D & D will also reach customers by the use of Instagram. By using Instagram, customers who are pastime D & D will be able to see recently received merchandise that will be uploaded onto the mobile page by the D & D staff.\r\nWith use of these sites, D & D will able to keep the current customer base updated with information somewhat the products as well as allowing potential customers to gain a little bit of knowledge about D & D’s products and service by utilizing the online environment that is used in periodical life. Using these sites will also provide another medium of communication from customers so we can hark to their suggestions, wants, and needs. By listening to customers, we are able to receive first-hand feedback and a fail understanding of how we can improve our service.\r\nIn addition to using social media sites like Facebook, Twitter, and Instagram, D & D will also incorporate a small blogging section on the company website. This will give customers extra medium to converse and blog about their experiences with our company. Online Customer family kin Management When a customer makes the decision to do business with any company, the customer expects that they will receive a very high standard of customer service. As a company, D & D will also hold a very high standard in providing customer service.\r\nA key component of customer service in any business is building a relationship with the customer. Communication between the customer and marketer will have to be maintained in order to build that relationship. The best way to keep this stemma of communication open with the customers would be through the change of email for any situation, problem, or question that may arise. Email would allow our customers to ask questions regarding our products, address a problem, or even inquire about making an order.\r\nSpecific email templates, for whether there is a problem or a general question, will be made for any possible topic a customer may have and this will be co-ordinated in the site. If there is any issue, a customer will be able to be as specific as they need to in asking their question. To be as efficient as we can with offering the email option to our customers, we will offer with all emails a ‘Within 24 hr. Guarantee Response Time. ’ Putting a tell on a service such as this will ensure to the customer that they will receive the most efficient and effective service available.\r\nWe understand that all questions and issues may not be answered through email, so all escalated issues will b e followed up with a phone call from a sales associate to help solve any issue that cannot be resolved in a timely manner. Within the website there will also be a FAQs (Frequently Asked Questions) page provided to possibly help with several general questions. Our FAQs page will be updated whence if we seem to receive a large deal of questions for a topic that is not currently on our FAQs page. Updating this page will be very valuable to our customers’ time and it will show that we are very thorough in our process.\r\nE-Commerce Solutions E-Commerce for D & D will be an extremely user-friendly process. Our plan is to utilize all E-commerce transactions through the Volusion package program. This program is very efficient and very effective on both sides of the E-commerce transaction from seller to customer. Volusion will provide multiple pay options to potential customers such as credit or account card, using a checking account, E-check, and even PayPal. By giving our customers multiple ways to pay, we give ourselves more opportunity to make a sale.\r\nA â€Å" checkout” and â€Å"my go- sweep up” feature will also be integrated within the site so at any time customers can quickly add an item to their cart and check out or add a few items and then edit the cart if they are not satisfied with their selection or have selected too many of one item. A link to the â€Å"my cart” section will be available on every page so a customer will be able to easily navigate there. Volusion also offers customizable tax and shipping options which will be presented for each product depending on size and time frame for customers’ desired spoken language time.\r\nCustomers will also be given self-loading email confirmations after all purchases to give reviews of purchases. The reflexive email confirmations will also be followed up by a separate email that contains an additional e-receipt and shipping information. Customers also have t he option to raise in the D & D newssheet that will be created to update customers with information regarding current and future events as well as updates for freshly created merchandise. This option will be available upon checkout so customers will be able to click yes or no.\r\n hostage will be a major concern with E-commerce in any company you are associating with. The Volusion software offers state-of-the art E-commerce certification which is PCI/CISP (Payment Card Industry Security Standards Council /Cardholder Information Security Program) certified. Other security features include the â€Å"CAPTCHA” type control validation for all forms of submissions to prevent unauthorized use, as well as an integrated IP barricade security feature, and SSL (Secure Sockets Layer) Encryption for encrypting customer information for additional security. International Considerations\r\nInternational business for D & D would be an excellent addition to the business. What bet ter way would there be to grow the business than to expand globally? The retail market for musical mode and apparel is a market that is not undecomposed popular in just one geographical location. Fashion retail is an area where with the right merchandise and approach, a company like D & D could go from servicing local customers to multi-national in a matter of months. Social media will ladder a large role in the international expansion of D & D just as it will locally. All considerations must be viewed before the international ventures can take flight.\r\nOne major concern would be how the currency from other countries would be handled. Our payment system will be an incredible asset to how our transactions are completed. commutation rates are automatically calculated and shipping calculations are also included. Transactions will not be simple for every country. Certain payment options that D & D accepts will not be available in all countries (i. e. Romania does not have PayPal), so all employees must be aware of situations like this if they were to arise. We will also have to make sure that we are complying with all authorities export regulations within each country.\r\nUsing the Volusion software will also help with the language roadblock of different countries. The Volusion software will make sure the website is friendly and ready for non-domestic and non-English-speaking visitors. All content on our website will be internationalized to cater to different areas of the globe. We believe that if we can customize our offering, service, and payment types to different areas, the business will enjoy huge success. Web cultivation & Maintenance Cost The actual ontogeny for D & D’s website would be fairly inexpensive compared to the amount of return the website would help generate.\r\nBase costs to start the development of the website would demoralize with the purchase of the domain name (i. e. www. DandDdesigns. com) that would ra nge from $10 †$30. Annual fees to keep the website up and running would range from $100 †$150 in renewal fees. Most sites with under 2000 pages generally do not go over that threshold amount. There are a number of extra features that can be added to the site that could possibly increase the costs for running the webpage such as enabling Java for allowing motion images and small videos on the site (about $4. 5/month) and Restore serve that offer information recovery of any information deleted accidentally by any of the company’s associates (about $1. 50/month).\r\nWeb hosting sites such as Lunarpages & Hostgator offer all of these great services with no additional maintenance costs. These sites also offer 24/7 server monitoring and customer hold water so if anything were to go wrong, there is always mortal to call on at anytime. This will also remove the expense of hiring a web developer because any and all problems with the site can be strict by employees at anytime.\r\n'