Conceptual Metaphor In English Advertising

RESEARCH PAPER Emma Oganesian METAPHOR IN ENGLISH advertize ABSTRACT The article dwells on the problem of use of metaphors in side of meat advertizing. Particularly the system of conceptual metaphor is use for the study of metaphors in the promotional material as champion viewing metaphor as a means of opinion. The woof is justified both theoretically and practically. Besides, the article includes examples of cognitive epitome of ways of metaphorical histrionics of certain phenomena, nonions and objects in English advert sphere. Results of the analysis obtained in the research paper financing the proposed idea that metaphors can make on the public. Key actors line: conceptual metaphor, cognitive linguistics, advertising sphere, target domain, source domain. At the present stage of the ripening of linguistics many researchers slant to review different standpoints concerning the analogy between lyric and thinking and language reflection of reality.  over the pa st few decades a dramatic increase of following in metaphor has been observed. The limpid notion of metaphor is, in fact, about two thou years old.

 However, today it is essential to view the metaphor not exclusively as a means of creating imagery in language, as it was traditionally regarded in rhetoric, stylistics and literary theory, but in light of a freshly scientific paradigm - cognitive linguistics, where it is regarded as one of the base mechanisms of world cognition. The topicality of the research is primarily determined by the distinct increase in cognitive-linguistic engross towards the study of poetic trop es. immediately researchers strive to give ! linguistic grounds and treatment of stylistic devices used in the text. In particular they are interested in problems related to the expressiveness of language in such a textual space as advertising. Within this modern come on metaphors in advertising are analyzed in the advertising context in which words undergo a regale metaphorization rather than...If you destiny to get a full essay, pose it on our website: OrderCustomPaper.com

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